Marketing is one of those professions where creativity is often prized over science. But what happens when you combine the creative arts with the hard sciences? You end up with something like marketing.

Here at Tilt Mobility Marketing, we aim to bring you the best info on building and scaling an online business. To do this effectively, you will also need to use a few marketing software tools.

While there are loads of SaaS tool on the market in the online business space, you will, of course, not need to use all of them. In fact, you’ll only really need a select few. So, here at Tilt Mobility, we bring you the up to date reviews and analysis of the best marketing software tools in the business.

Landing Page Software Tools

With landing page software you can create your own custom-made landing pages for any kind of offer or product that you want to promote. This means that you don’t have to pay someone else to build it for you. Instead, you can design your own unique landing page from scratch.

A lot of these tools have excellent built in conversion rate optimization tools to help you make the most money in your business.

Unbounce

Unbounce is probably the most popular landing page builder out there. It’s been around since 2009 and has grown into a massive company with more than 100 employees.

They’re known for their clean interface and easy drag and drop functionality. They’ve got a ton of templates to choose from too.

Lead Pages

LeadPages is another great option if you’re looking for a simple solution. Their lead capture forms are very easy to set up and they come with tons of pre-built templates.

You can even add text links to your form so visitors can go directly to your website after filling out the form.

Thrive Architect

Thrive Architect is a bit different to other landing page builders as it focuses on creating landing pages specifically for WordPress. So, if you have a WordPress site and you want to build some landing pages on it, then Thrive Architect is a great option for you.

It’s easy to use, intuitive, and it comes pre-loaded with lots of templates, elements, and conversion-focused features.

All-In-One Marketing Software

Recently, all-in-one marketing software tools have become increasingly popular. Tools like ClickFunnels, Kartra, and Systeme.io are such platforms that provide multiple solutions all from one, convenient dashboard.

Typically, all-in-one marketing platforms will allow you to do email marketing, build landing pages, sales funnels, host videos, build membership sites, host webinars, host videos, and more.

If you need to run multiple functions in your business, then an all-in-one solution can save you a lot of time and money.

ClickFunnels

ClickFunnels is a powerful platform that allows you to easily create high converting sales funnels. While it’s probably the most popular all-in-one tool in the industry, it’s main strength is building sales funnels.

That being said, you can also use ClickFunnels to build landing pages, run email marketing, and even build a full-scale eCommece website.

Kartra

Kartra is a complete digital marketing suite that includes everything you need to grow your business. It offers a full range of services including, email marketing, affiliate program management, website creation, membership sites, video hosting, and more.

Probably the most comprehensive all-in-one marketing platform out there, but it does have a bit of a learning curve.

Systeme.io

Systeme.io is a relatively new player in the space, but it’s quickly gaining popularity. It’s a fully integrated marketing platform that combines landing page creation, email automation, CRM, membership sites, email marketing, webinars and much more.

The best part about it is that Systeme.io also has q completely free account, which is ideal for beginner marketers and small business owners on a tight budget.

Shopping Cart Software

Online shopping cart software is another crucial part to running a successful online business. Shopping cart software can help you sell products online by offering a secure checkout process, inventory tracking, order fulfillment, customer support, and payment processing.

There are many options available when it comes to choosing an online shopping cart software. Here are our top picks.

SamCart

SamCart is a robust, feature-rich, and affordable shopping cart platform. With SamCart, you’ll be able to add product variations, manage stock levels, set up shipping methods, track orders, and much more.

SamCart has now evolved into much more than just a shopping cart tool. You can now also use it to build landing pages, membership websites, and even run your affiliate program.

CartFlows

CartFlows is a great solution for WordPress users. CartFlows is essentially a WordPress plugin that allows you to build high-converting shopping carts and sales funnels right from inside your WordPress dashboard.

With CartFlows you can offer different types of discounts, collect payments using Stripe or PayPal, and even automatically generate invoices.

WooCommerce

WooCommerce is one of the most popular open source content management systems (CMS) used today.

Similar to CartFlows, WooCommerce is also exclusively for WordPress. It is extremely easy to install and setup, making it perfect for beginners who want to get started with their own online store.

Link Tracking Software

Tracking your links and clicks is an important part of running an online business. Link tracking software helps you monitor what links people are clicking on so you can make sure they’re taking you where you want them to go.

Here are some of the link tracking tools we recommend.

ClickMagick

ClickMagick is a powerful link tracking software that lets you see exactly how people are interacting with your site.

It will show you where visitors are coming from, what keywords they’re searching for, and if they’re converting.

ClickMagick also has advanced link cloaking, a link rotator feature, and it gives you the ability to run A/B testing.

ClickMeter

ClickMeter is a simple yet effective link tracking software. It’s designed to give you all the information you need to know about your website traffic.

You can view detailed stats like visitor location, browser type, operating system, referral URL, and much more. ClickMeter also offers a variety of reports that allow you to analyze your data over time.

Voluum

Voluum is a link tracking software that makes it easy to create custom link tracking codes. Voluum is very intuitive and user friendly, making it perfect for newbies.

The main benefit of Voluum is its ease of use. All you have to do is paste in your code and then copy and paste the results into Google Analytics.